{"id":19933,"date":"2025-03-18T10:47:49","date_gmt":"2025-03-18T00:47:49","guid":{"rendered":"https:\/\/www.signmanager.com.au\/?p=19933"},"modified":"2025-03-18T10:56:09","modified_gmt":"2025-03-18T00:56:09","slug":"strategies-to-optimise-your-digital-menu-boards","status":"publish","type":"post","link":"https:\/\/m.signmanager.com.au\/index.php\/strategies-to-optimise-your-digital-menu-boards\/","title":{"rendered":"9 Strategies to Optimise Your Digital Menu Boards"},"content":{"rendered":"<div id=\"post-header-section\" class=\"tatsu-YggVR8k1e tatsu-section  tatsu-fullscreen post-header-section casestudy-banner-section  tatsu-clearfix\" data-title=\"Header Section\"  data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-one-col tatsu-row-has-one-cols tatsu-zero-margin tatsu-no-gutter tatsu-eq-cols tatsu-fullscreen-cols  tatsu-clearfix tatsu-7v4X24u2Lo\" ><div id = \"post-banner-section\" class=\"tatsu-row post-banner-section\" ><div id=\"post-banner-col\" class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none post-banner-col tatsu-B5F4FNQ3KH\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-Trq6Sa0I7u  banner-text\"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 68%;text-align: left;padding: 0px 0px 0px 10%;color: rgba(13,14,61,1) ;}.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-Trq6Sa0I7u .tatsu-text-inner *{color: rgba(13,14,61,1) ;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}}@media only screen and (max-width: 767px) {.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;}}<\/style>\n<h1><strong>9 Strategies to Optimise Your Digital Menu Boards<\/strong><\/h1>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}.tatsu-B5F4FNQ3KH.tatsu-column > .tatsu-column-inner{background: linear-gradient(90deg, rgba(255,255,255,1) 24%, rgba(255,255,255,0.8) 37%, rgba(255,255,255,0.5) 51%, rgba(0,0,0,0) 68%, rgba(0,0,0,0) 100%);}.tatsu-B5F4FNQ3KH.tatsu-column{margin: 0px 0 0 0 !important;}.tatsu-B5F4FNQ3KH.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2020\/12\/5ac662dbd3bcb_thumb900.jpg\"><\/div><\/div><\/div><style>.tatsu-YggVR8k1e.tatsu-section{background-color: #323232;}.tatsu-YggVR8k1e .tatsu-section-background{background-image: url(https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2020\/12\/5ac662dbd3bcb_thumb900.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: bottom right;background-size: cover;}.tatsu-YggVR8k1e .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: bottom right;background-size: cover;}.tatsu-YggVR8k1e > .tatsu-bottom-divider{z-index: 9999;}.tatsu-YggVR8k1e > .tatsu-top-divider{z-index: 9999;}.tatsu-YggVR8k1e .tatsu-fullscreen-wrap{align-items: center;}@media only screen and (max-width: 767px) {.tatsu-YggVR8k1e .tatsu-section-background{background-position: center right;}.tatsu-YggVR8k1e .tatsu-bg-blur{background-position: center right;}}<\/style><\/div><div id=\"post-second-section\" class=\"tatsu-wDeMXIIpE8 tatsu-section  post-second-section casestudy-section1  tatsu-clearfix\" data-title=\"second section\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"78px 0px 70px 0px\",\"m\":\"50px 0px 50px 0px\",\"t\":\"60px 0px 60px 0px\"}' data-padding-top='50px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-zero-margin tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-nyCk1mE-n\" ><style>.tatsu-nyCk1mE-n.tatsu-row-wrap > .tatsu-row{padding: 0px 0% 0px 0%;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-zTF22aXGK-\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-1GoxghLV1q  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(13,14,61,1) ;}.tatsu-1GoxghLV1q .tatsu-text-inner *{color: rgba(13,14,61,1) ;}.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner *{}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{padding: 1px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-1GoxghLV1q.tatsu-text-block-wrap{margin: 30px 0px 30px 0px;}.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 0px 0px;}}<\/style>\n<p>Static menu boards were once the typical form of promotion in restaurants and fast food outlets due to their easy implementation and maintenance. However, we are seeing an increasing trend towards using <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/digital-signage\/\">digital menu boards<\/a> \u2013 and for good reason. Digital menu board designs allow the freedom of updating menu items when needed, increasing engagement and up-sell rates, reducing perceived wait times, and offering flexible content management either locally or by head office.<\/p>\n<p>But then the question remains: how do you pull off a successful digital menu design strategy?<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 25px 0px 0px;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}.tatsu-zTF22aXGK-.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-wDeMXIIpE8.tatsu-section{background-color: rgba(241,242,245,1);}.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 78px 0px 70px 0px;}.tatsu-wDeMXIIpE8 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-wDeMXIIpE8 > .tatsu-top-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 60px 0px 60px 0px;}}@media only screen and (max-width: 767px) {.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 50px 0px 50px 0px;}}<\/style><\/div><div id=\"post-third-section\" class=\"tatsu-C9HZYKQ-JL tatsu-section  post-third-section grey-background-section casestudy-section2  tatsu-clearfix\" data-title=\"third section\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"70px 0px 70px 0px\",\"m\":\"50px 0px 50px 0px\",\"t\":\"60px 0px 60px 0px\"}' data-padding-top='50px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-w-_pfqovvD\" ><style>.tatsu-w-_pfqovvD.tatsu-row-wrap > .tatsu-row{padding: 0px 0% 0px 0%;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-fROsevS1Ct\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-fdzHDLGFvfO  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(13,14,61,1) ;}.tatsu-fdzHDLGFvfO .tatsu-text-inner *{color: rgba(13,14,61,1) ;}.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner *{}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 0px 0px;}}<\/style>\n<p>Displaying your menu items and having an aesthetically pleasing layout aren\u2019t enough to successfully influence and engage your customers anymore. Today\u2019s consumers are deeply connected to technology and expect the same high level of digital interaction in restaurants.<\/p>\n<p><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0278431920300566\">Research shows<\/a> that purchasing behaviours can be influenced by restaurant menu board ideas, making it essential to have a comprehensive strategy in place.<\/p>\n<p>So with that in mind, here are nine strategies to help you optimise your digital menu board ideas to their full potential.<\/p>\n<ol>\n<li>\n<h2><strong>Make the Most of Digital Screen \u201cHot Spots\u201d<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>A \u201chot spot\u201d is the area on your digital menu board design where customers focus their attention first and revisit frequently. Identifying these hot spots requires testing to see where people look most often on your screens.<\/p>\n<p>For instance, if you\u2019re promoting a limited-time item, try displaying it in different screen locations over time. If sales increase significantly when the item is placed in a certain area, you\u2019ve found your hot spot.<\/p>\n<p>These hot spot areas may vary depending on the location of your screens. Are they inside near the counter, near the entrance, or outside? Different locations will yield different engagement patterns. For example:<\/p>\n<ul>\n<li><strong>Entrance placement:<\/strong> Customers glance at it briefly while walking in.<\/li>\n<li><strong>Counter placement:<\/strong> Customers spend more time reading while waiting in line.<\/li>\n<li><strong>Drive-through placement:<\/strong> Customers need to make quick decisions, so best-selling items must be prominently displayed in the hot spot.<\/li>\n<\/ul>\n<p>To maximise the effectiveness of your digital menu board ideas, test and measure engagement, thinking from the customer\u2019s point of view and their buyer journey.<\/p>\n<ol start=\"2\">\n<li>\n<h2><strong>Ensure Your Menu Boards are Easy to Update<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Digital menu board designs should be dynamic, allowing for seamless updates. Unlike static boards that remain unchanged for months, <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/digital-signage\/\">digital signage<\/a> can be updated within minutes to reflect price changes, promotions, or seasonal items.<\/p>\n<p>The flexibility of digital menu design ensures you can respond quickly to market trends, seasonal demand, and special offers.<\/p>\n<p>With smart software linked to POS systems, you can track real-time sales data, link promotions to actual sales, and monitor whether certain video menu design elements drive more engagement.<\/p>\n<p>This insight allows businesses to make data-driven decisions about what works best on their screens.<\/p>\n<ol start=\"3\">\n<li>\n<h2><strong>Brand Your Boards for Maximum Impact<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Your digital menu board design should reflect your brand beyond just logos. A cohesive brand experience includes colours, fonts, messaging, and visual elements that align with your restaurant\u2019s identity.<\/p>\n<p>A strong brand presence fosters customer trust and enhances their perception of your business, ultimately leading to increased sales.<\/p>\n<p>However, while branding is important, avoid cluttering your video menu design with excessive graphics. Overloading the screen can overwhelm customers and reduce clarity. Instead, prioritise readability and visual hierarchy to create a smooth, intuitive experience.<\/p>\n<ol start=\"4\">\n<li>\n<h2><strong>Measure Performance and Optimise Regularly<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Once your restaurant menu board ideas are implemented, it\u2019s crucial to track their effectiveness. Measure individual product sales, customer engagement, and overall brand perception to determine what\u2019s working.<\/p>\n<p>One way to assess the impact of your digital menu design is by offering exclusive discounts or promotions displayed only on digital screens.<\/p>\n<p>If these promotions drive significant sales, you can be confident that your video menu design is capturing attention and influencing purchase decisions.<\/p>\n<p>On top of this, if your digital menu board designs include rotating messages, testing optimal screen time for each message is essential. If messages change too quickly, customers won\u2019t have time to process them.<\/p>\n<p>If they linger too long, they may lose interest. Regular testing and adjustments will help fine-tune timing for maximum impact.<\/p>\n<ol start=\"5\">\n<li>\n<h2><strong>Utilise High-Quality Visuals<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Incorporate high-resolution images and videos of your menu items to entice customers; visual content can significantly influence purchasing decisions by showcasing the appeal of your dishes. Ensure that the visuals are well-lit, appetising, and accurately represent the actual products to build trust and set proper expectations.<\/p>\n<ol start=\"6\">\n<li>\n<h2><strong>Implement Dayparting<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Adjust your digital menu content based on the time of day to highlight relevant offerings \u2013 such as breakfast, lunch, dinner, or late-night specials. This strategy ensures that customers see timely options, potentially increasing sales during specific periods.<\/p>\n<p>Dayparting allows for targeted promotions and can enhance the customer experience by presenting appropriate choices throughout the day.<\/p>\n<ol start=\"7\">\n<li>\n<h2><strong>Incorporate Motion Graphics<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Adding subtle animations or motion graphics can draw attention to specific menu items or promotions. Movement naturally attracts the eye, making it an effective tool to highlight new or high-margin products. However, it\u2019s essential to use motion sparingly to avoid overwhelming customers or distracting them from making decisions.<\/p>\n<ol start=\"8\">\n<li>\n<h2><strong>Ensure Readability and Accessibility<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Design your digital menu boards with clear typography, appropriate font sizes, and contrasting colours to ensure readability from various distances and under different lighting conditions.<\/p>\n<p>You might also want to consider accessibility by using simple language and including symbols or icons to indicate dietary information, such as vegan or gluten-free options \u2013 this approach makes your menu more user-friendly and inclusive.<\/p>\n<ol start=\"9\">\n<li>\n<h2><strong>Leverage Social Proof<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Display customer reviews, testimonials, or user-generated content on your digital menu boards to build credibility and influence potential buyers. Highlighting popular or highly rated items can guide customers toward choices they are likely to enjoy, enhancing their overall experience and encouraging repeat visits.<\/p>\n<p>By implementing these strategies, you can further optimise your digital menu boards to engage customers effectively, promote key items, and ultimately drive sales.<\/p>\n<h3>Ready to get started?<\/h3>\n<p>Employing these nine strategies will help you create a successful digital menu board design campaign.<\/p>\n<p>By positioning high-margin items in the screen\u2019s hot spot, utilising dynamic and easy-to-update content, reinforcing branding, and continuously measuring performance, your digital menu board ideas will effectively drive sales and enhance customer experience.<\/p>\n<p>At SignManager, we specialise in sign management solutions to ensure your brand is seen by the right audience, in the right place, at the right time. From <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/digital-signage\/\">digital menu boards<\/a> to <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/window-signage\/\">window signage<\/a>, we can assist with the <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/artwork-design\/\">design<\/a>, <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/signage-fitouts\/\">installation<\/a> and <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/maintenance\/\">ongoing maintenance<\/a> of your branded assets. For more info, don\u2019t hesitate to <a href=\"https:\/\/signmanager.com.au\/index.php\/contact-us\/\">get in touch<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 25px 0px 0px;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 0px 0px 0px;}.tatsu-fROsevS1Ct.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-C9HZYKQ-JL.tatsu-section{background-color: rgba(255,255,255,1);}.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 70px 0px 70px 0px;}.tatsu-C9HZYKQ-JL > .tatsu-bottom-divider{z-index: 9999;}.tatsu-C9HZYKQ-JL > .tatsu-top-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 60px 0px 60px 0px;}}@media only screen and (max-width: 767px) {.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 50px 0px 50px 0px;}}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sky signs are one of the most permanent visible company advertisements available. These are<br \/>\nthe signs that sit atop a building to display a brand, and are usually illuminated.<\/p>\n<div><a href=\"https:\/\/m.signmanager.com.au\/index.php\/strategies-to-optimise-your-digital-menu-boards\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":5746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>9 Strategies to Optimise Your Digital Menu Boards<\/title>\r\n<meta name=\"description\" content=\"Enhance your restaurant\u2019s digital menu boards with expert strategies on design, engagement, branding, and sales optimisation \u2013 maximise impact today!\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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