About Us | SignManager
 

 

Our History

Our

Passion

 

SignManager exists to help large corporations improve the way they manage their brand across all their locations.

Our services and systems are designed to help better manage our clients’ brands for their entire lifecycle.

Our

Passion

 

Our People

Alan Hadley
Director
Alan was born in the UK and moved to Australia in 1988, where he co-founded SignManager in 2000. His background is in civil engineering and he worked as a designer/manager in a national sign manufacturing company for 10 years. His greatest achievements are his wife and two children, the success of SignManager and it’s people, and the long term relationships we have with our clients. He likes reading, golf, volleyball, rugby and water sports and used to be an aerobics instructor, but had to stop when he saw himself in Lycra on the big screen.
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Dan McHugh
Director
Dan was born in 1962 in Las Vegas and moved with his family to Australia in the mid 1960’s. While completing a sign-writing apprenticeship in his early 20’s, he travelled the world playing Rugby, working, and honing his skills. While returning home in the late 80’s and he met his lovely wife, Bronwyn and had three sons. Dan has worked at some of the country’s largest sign companies, giving him the insight needed when he co-founded SignManager in 2000. More than 20 years later, Dan retains the same burning passion to help large organisations improve the way they manage their brand across their network.
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Heather Ross
Account Director
Heather specialises in Corporate Signage with experience managing many well recognised and high profile national brands in various Market sectors including Banking and Finance, Supermarkets , Logistic Warehousing and Transport and Agriculture dealerships. Leading national rebranding projects for ALDI, CBA, John Deere Hino, Bank of Melbourne, St George Bank & AMP. Heather has been in the industry for over 34 years and has spent the last 12 years with SignManager. She enjoys a fast paced environment and working with teams on National Projects by building long standing relationships with her clients and colleagues.
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Keith Sullivan
Design Manager
Keith has a Bachelor of Built Environment and Graduate Diploma in Industrial Design at QUT.
He began his career in signage in the manufacturing industry in 1996 as a designer draftsperson. Following this, he was a senior designer at a wayfinding design consultancy for 11 years. Music, reading, cooking, and taming his garden are some of his interests. His is inspired to learn by his young children and his wife who is halfway through a PhD.
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Colin Fisher
NSW State Manager
Colin has managed many landmark projects such as the implementation of Bank of Melbourne signage from St George in 66 sites and 2 sky signs in just one weekend, and the rebrand of 2930 Keno sites in six months. Colin has been with us for 15 years and has over 27 years’ experience in the signage industry.
He enjoys property renovation, reading, travelling & is a CrossFit addict.
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Rik Price
Development Manager
Rik’s passion for design inspired his career start as an apprentice Signwriter, which he saw through to a full trade qualification. After many years of sub-contracting to multiple signage organisations as a tradesman, he went on to own and operate his own signage business for 5 years. For the last 16 years, he has worked through roles such as Production Manager, National Sales Manager and Senior Project Manager in various large signage organisations, culminating with his role as Victoria’s State Manager and now National Business Development Manager for SignManager. Rik loves motorcycle riding, playing guitar and spending time with his wife, kids, and Kelpie; Patch.
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Thoren Hadley
VIC State Manager
Gwil Davies
HR Manager
Michael Ryan
IT Manager
Gail Hooker
Finance Manager
Alan Hadley
Director
Alan was born in the UK and moved to Australia in 1988, where he co-founded SignManager in 2000. His background is in civil engineering and he worked as a designer/manager in a national sign manufacturing company for 10 years. His greatest achievements are his wife and two children, the success of SignManager and it’s people, and the long term relationships we have with our clients. He likes reading, golf, volleyball, rugby and water sports and used to be an aerobics instructor, but had to stop when he saw himself in Lycra on the big screen.
Dan McHugh
Director
Dan was born in 1962 in Las Vegas and moved with his family to Australia in the mid 1960’s. While completing a sign-writing apprenticeship in his early 20’s, he travelled the world playing Rugby, working, and honing his skills. While returning home in the late 80’s and he met his lovely wife, Bronwyn and had three sons. Dan has worked at some of the country’s largest sign companies, giving him the insight needed when he co-founded SignManager in 2000. More than 20 years later, Dan retains the same burning passion to help large organisations improve the way they manage their brand across their network.
Heather Ross
Senior Project Manager
Heather specialises in Corporate Signage with experience managing many well recognised and high profile national brands in various Market sectors including Banking and Finance, Supermarkets , Logistic Warehousing and Transport and Agriculture dealerships. Leading national rebranding projects for ALDI, CBA, John Deere Hino, Bank of Melbourne, St George Bank & AMP. Heather has been in the industry for over 34 years and has spent the last 12 years with SignManager. She enjoys a fast paced environment and working with teams on National Projects by building long standing relationships with her clients and colleagues.
Keith Sullivan
Design Manager
Keith has a Bachelor of Built Environment and Graduate Diploma in Industrial Design at QUT.
He began his career in signage in the manufacturing industry in 1996 as a designer draftsperson. Following this, he was a senior designer at a wayfinding design consultancy for 11 years. Music, reading, cooking, and taming his garden are some of his interests. His is inspired to learn by his young children and his wife who is halfway through a PhD.
Colin Fisher
NSW State Manager
Colin has managed many landmark projects such as the implementation of Bank of Melbourne signage from St George in 66 sites and 2 sky signs in just one weekend, and the rebrand of 2930 Keno sites in six months. Colin has been with us for 15 years and has over 27 years’ experience in the signage industry.
He enjoys property renovation, reading, travelling & is a CrossFit addict.
Rik Price
National BDM
Rik’s passion for design inspired his career start as an apprentice Signwriter, which he saw through to a full trade qualification. After many years of sub-contracting to multiple signage organisations as a tradesman, he went on to own and operate his own signage business for 5 years. For the last 16 years, he has worked through roles such as Production Manager, National Sales Manager and Senior Project Manager in various large signage organisations, culminating with his role as Victoria’s State Manager and now National Business Development Manager for SignManager. Rik loves motorcycle riding, playing guitar and spending time with his wife, kids, and Kelpie; Patch.
Thoren Hadley
VIC State Manager
Gwil Davies
HR Manager
Michael Ryan
IT Manager
Gail Hooker
Finance Manager

Our

Values

Our Expertise

We take our multiple skillsets and years of sign industry experience to develop comprehensive and intelligent solutions for our clients.

Integrity

We are committed to cultivating long term relationships through honesty, respect and transparency.

Quality of Service

We seek long-term relationships based on our comprehensive understanding of our clients’ needs and on the value we provide through our unrivalled service.

Collaboration

We are committed to cultivating long term relationships through honesty, respect and transparency.

Balance

We believe in achieving work goals in a fun and supportive environment that also encourages happiness through a healthy work life balance.

Our

Value

Our Expertise

We take our multiple skillsets and years of sign industry experience to develop comprehensive and intelligent solutions for our clients.

Integrity

We are committed to cultivating long term relationships through honesty, respect and transparency.

Quality of Service

We seek long-term relationships based on our comprehensive understanding of our clients’ needs and on the value we provide through our unrivalled service.

Collaboration

We are committed to cultivating long term relationships through honesty, respect and transparency.

Balance

We believe in achieving work goals in a fun and supportive environment that also encourages happiness through a healthy work life balance.

Testimonial

“SignManager streamlined rebranding for national sites, offering centralised contact and comprehensive site records for effortless project management.”

Eve Murfet

Brand Identity Manager

“SignManager completed rebranding 208 stores nationwide in half the estimated time with exceptional results.”

Allan Straus


Chief Operating Officer

“SignManager delivers professional, detailed management for complex projects, exceeding expectations with excellent results.”

Alecia Murphy


Property Manager

“SignManager ensures compliance and coordination for OEM signage across Australian and New Zealand dealer networks.”

Scott Taylor

Network Development Manager

“24/7 system access ensured reliable project tracking, benefiting regional teams with real-time updates and site photos.”

Jan Grinham

EA and HR Manager

“SignManager expertly handled site audits, compliance, and installation, streamlining Stihl’s re-imaging process.”

Stuart McLean

Dealer Development Manager

“SignManager’s attention to detail and professionalism foster strong supplier-client relationships and consistent project success.”

Michael Motee

Director

“SignManager saved GE over $250,000 by ensuring compliance and delivering cost-effective signage solutions.”

Turanga Baker | Facilities

Leader | AU & NZ

“SignManager’s expertise and national system enhance efficiency, cost management, and staff accessibility for long-term success.”

Peter Bowden


Category Manager

“SignManager delivers significant savings with robust reporting that highlights the economic benefits of their services.”

Stephen Stanley | National

Channel Development Manager

“SignManager consistently delivers on-time, within-budget projects with excellent customer
service and user-friendly reporting systems.”

Jimmy Handley Retail

Activation & Project Manager

“SignManager ensured seamless project delivery with exceptional communication, completing 48-site debranding in just nine days.”

Roscoe Revelly | Operations

Manager | General Electric

Awards

Awards

Our Awards